Besides sharing a desk, Romain and I share a passion for football.
When we came across a SoFoot article about the last country on Earth without a national football team, we were naturally hooked.
The Marshall Islands was trying to build a football team while fighting to stay above water as the climate crisis swallowed their coastline.
We bought the jersey to show support. Then we figured we could do more.
Our job is to have ideas. So we sent one to the federation's marketing director. The next day, we were on a call.
Nine months, countless decks and Teams calls later: we unveiled the No Home Jersey.
Working for CANAL+ means getting to work with some of the biggest stars in cinema.
Or not.
On a tous une petite voix dans la tête.
En ce moment la vôtre doit vous souffler « Mais qu’est-ce qu’ils sont forts ! Qu’est-ce que j’attends pour les contacter ? »
Cette petite voix, et toutes celles qui se bousculent quand on se questionne, c’est précisément ce qu'on a mis en scène dans cette campagne.
E.Leclerc est le moins cher depuis plus de 10 ans.
Pas de doute, c’est vraiment bien pour le pouvoir d’achat des Français.
En revanche, les créatifs qui héritent du brief, pour la 6 ème fois, commencent à tirer la tronche.
Comment répéter que E.Leclerc est le moins cher sans se répéter ?
Hollywood et la grande distribution, c’est pas immédiat mais quand on aime le cinéma, il y a moyen de faire quelque chose.
A car warranty. Not exactly the sexiest brief of the year.
And let's be honest, we're not exactly living through the most uplifting chapter of the century.
Wait a minute...
When we got this brief for Citroën, they told us the client was ready to go big.
The brief was about being the most satisfying light commercial vehicles brand in the market. Super comfy car, packed with cutting-edge technology.
We came up with three scripts, but we already knew the third one was a long shot.
A film for a utility vehicle in the middle of a frozen lake featuring a worker ice-skating with a Citroën e-Berlingo, the odds were close to zero.
A trip to Finland later, there it is.
December 8, 2009. Marseille.
Nicolas is in the stands at the Velodrome Stadium, right behind the Marseille goal.
Ronaldo punishes them twice.
OM 1 – Real Madrid 3.
No hard feelings.
When we found out that 70% of people couldn't find work within two years of their diagnosis, we saw the real problem wasn't the illness, but the prejudice.
So we built the first LinkedIn skill that turns a diagnosis into what it actually is. A life experience worth listing, something to add to your profile, not hide from your CV.
8 million organic views. Thousands of skills added. And an invitation to the French Health Minister's office to talk it through.
At first, we were just supposed to make a trailer for Christopher Nolan’s latest film on CANAL+.
Somehow, we ended up in the skies over Dunkirk.
Good thing we were in a studio though; have you seen the state of that pilot?
95% des idées finissent à la poubelle.
Pas toutes, tant mieux.
We were asked to create a TVC for Meta, official sponsor of the 2023 Rugby World Cup.
For a company that produces all its content in 9:16, we knew we couldn't write a conventional film.
So, working with the director, we developed a film that unfolds across three screens and draws on the brand's own platforms, Facebook, Instagram and WhatsApp. And, of course, we shot the whole thing on an iPhone.
C’était mieux avant ?
10 millions de vues plus tard, on se pose encore la question.
Norauto s’est toujours positionnée comme la marque qui aide les automobilistes à adopter une mobilité plus durable.
Le brief, c’était : Faites un film positif avec de l’émotion qui met en avant nos solutions responsables. Et surtout, faites un 30 secondes.
On est venu avec l’idée de ce monde d’enfants dans lequel ils prennent soin de leur voiture, adoptent les bons gestes.
C’est assez étrange jusqu’à ce qu’on comprenne que le futur c’est maintenant.
Evidemment, on n’a pas fait un 30 secondes.
Finalement, il y a peu de différence entre un brief et une histoire d’amour.
Il suffit d’une petite étincelle pour que ça marche.
